Katie King is a published Author, Keynote Speaker, Trainer, and Consultant on Artificial Intelligence (AI), marketing, and business transformation. Katie has over 30 years of consulting experience and has advised many of the world’s leading brands and business leaders.
Kogan Page published her second book in January 2022: AI Strategy for Sales and Marketing: Connecting marketing, sales, and customer experience.
Her first book, Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, was translated into Russian, Chinese, Vietnamese & other languages. It was also listed as a reference source in the ‘Brand Strategy’ section of the World Economic Forum’s Empowering AI Leadership AI toolkit for corporate boards.
AI in Marketing
Katie is a member of the UK Government All-Party Parliamentary Group (APPG) task force for adopting AI. She is also an Editorial Board Member for the AI and Ethics Journal (Springer Nature – global publisher). She also has delivered two TEDx talks and is a regular speaker worldwide.
We are discussing her second book in a video interview.
Marketing and sales prioritize AI and machine learning more than any other business department, yet they often struggle with how to scale and strategize the opportunities they present.
AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice, it covers topics including personalization, upskilling, customer experience for both on online and offline shopping channels and the importance of using AI responsibly to create consumer trust.
Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by Katie King, a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.