World Nutella Day was established on February 5th, 2007, by Sara Rosso, an American blogger and – apparently – Nutella lover. Rosso believed that this sweetened hazelnut cocoa spread deserved a worldwide celebration, and thousands of Nutella lovers all over the world agreed. Users began celebrating Nutella by sharing pictures, videos, recipes, and ideas on social media. World Nutella Day soon became a global social media phenomenon. Thousands of users post their favourite Nutella content every year on social media and celebrate this special and sweet day.

The hashtags #worldnutelladay and #nutellalovers, and #nutella are getting a lot of popularity and traffic on social media every year on February 5th. This yummy celebration is extremely popular on TikTok as well.

10 easy ways to celebrate

According to Nutella’s official website, there are many easy and funny ways to celebrate this special day.

Here is a list of ideas to inspire the fan celebration on World Nutella Day: 

Make a recipe with Nutella

Try an original flavour pairing

Try to flip a pancake and put Nutella on top

Give or send Nutella to someone you love

Introduce Nutella to someone for the first time

Have a party to celebrate Nutella

Create some Nutella-inspired art

Share your first Nutella experience

Write a song or a poem about Nutella

Strike a pose with Nutella

Interesting Facts about Nutella

On February 5th, Nutella fans post pictures, recipes, and messages declaring their love and loyalty to the popular spread. However, there are many interesting and exciting facts about Nutella that many users don’t even know about.

It was created by an Italian baker named Pietro Ferrero in 1940. The baker’s idea was to make a cheap alternative to chocolate which was in short supply due to the war.

The product was originally solid and was called ‘Gianduja paste’. It could be sliced ​​and served on bread. But soon, it became a cream called Supercrema.

The name Nutella was derived from the combination of the English word nut (=hazelnut) and the Italian suffix -ella, which indicates “sweetness”.

The name Nutella was established in 1964 when the product was first introduced in England.

For many years, shopkeepers in Italy offered a treat to their customers’ children with a slice of bread spread with Nutella.

In 2012, when the French government proposed increasing the tax on palm oil (an ingredient in Nutella), an international fight broke out. The amendment became known as the “Nutella Tax”.

At the beginning of 2015, a jar of Nutella was sold every 2.5 seconds around the world.

In 2013, 5 tons of Nutella worth about 16,000 euros were stolen from a parked van in Germany.

The amount of Nutella produced in 2013 is enough to cover the circumference of the Earth 1.4 times.

Nutella was manufactured by Ferrero SpA, owned by baker Pietro Ferrero’s son, Michele, until his death in February 2015. Ferrero is estimated to have been the wealthiest man in Italy – according to Forbes magazine, his fortune is 26.8 billion.