Experience and empathy are the two qualities that stand out when talking to Wilkin Lee, Motorola’s UK marketing manager. I was surprised to hear how full of prestigious assignments Lee’s career already was, having led the arrival on the European market of a long list of Chinese brands over the years. From Honor to Huawei, via Xiaomi, Oppo, and TCL, the current marketing manager of Motorola has accumulated vast experience in starting operations and rapidly increasing the perception and market share of some of the most important companies in the competitive smartphone sector.
Almost a year and a half ago, Lee joined Lenovo to boost Motorola’s growth in the UK, so we tried to briefly retrace the path that allowed a brand that made the history of telephony to come back into vogue after a complicated period. In this sense, Lee has clear ideas when he talks about a ‘reliable brand that inspires consumer confidence’. The many new products, concepts and innovative projects that Motorola and Lenovo previewed during the Mobile World Congress and IFA (the two most important consumer electronics fairs in Europe) are also catching on. From the ThinkBook Transparent Display Laptop Concept to the Auto Twist AI-PC and the concept phone that attaches to the arm, the new products from these two brands always capture the interest of the media and enthusiasts.
Inevitably, the topic of AI will come up to understand if Lee believes that this new technology will be decisive for the future of smartphones. His answer is somewhat surprising, although it’s difficult not to agree when it comes to user experience. Which Lee believes will continue to be the key factor in promoting phone sales. Another significant aspect is the relationship between Motorola and its customers, with the company listening to feedback to understand needs and find useful solutions to satisfy the most popular requests.
