The popular music platform Spotify is launching a new AI-powered feature, empowering users to have their own personal DJ on their mobile phones.
Spotify is a music application that offers a personalized navigation experience to the user. It is even considered particularly effective in this.
Its functions, such as Discover Weekly or Wrapped, help everyone listen to and discover songs that belong to their musical tastes.
Now, Spotify will take this usage one step further. With the help of artificial intelligence, the company will offer users an even more personalized way to listen to the music they like, giving them information about each song.
Spotify’s new DJ is an innovative AI guide that knows each user and their music tastes so well that it can choose what to play for them. This feature, which is still in the pilot stage, will offer a playlist and commentary around the tracks and artists, accompanied by the voice of Xavier “X” Jernigan.
How Spotify’s AI DJ works
“Ready for a brand-new way to listen on Spotify and connect even more deeply with the artists you love? The DJ is a personalized AI guide that knows you and your music taste so well that it can choose what to play for you. This feature, first rolling out in beta, will deliver a curated lineup of music alongside commentary around the tracks and artists we think you’ll like in a stunningly realistic voice,” Spotify notes in a press release.
According to the information Spotify has provided so far, the AI DJ will sort through everyone’s latest music while at the same time revisiting some of their old favourites, giving them a chance to listen to old songs they may have forgotten. It will then review what the user might like and offer a stream of songs selected just for them. In addition, it will constantly update the composition based on the feedback it receives.
“If you’re not feeling the vibe, just tap the DJ button and it will switch it up. The more you listen and tell the DJ what you like (and don’t like!), the better its recommendations get. Think of it as the very best of Spotify’s personalization—but as an AI DJ in your pocket,” the company highlights.
The more you tell the DJ your preferences, the better its suggestions will become. And in case a user is not happy with the AI DJ, they will be able to disable it with the push of a button.
This function, for now, is available in America and Canada, while soon it is expected to be released in the rest of the world on iOS and Android.
To develop this innovative DJ, Spotify uses its personalization technology in combination with generative AI using OpenAI technology. As Spotify underlines, “we put this in the hands of our music editors to provide you with insightful facts about the music, artists, or genres you’re listening to. The expertise of our editors is really important to our philosophy at Spotify. We have experts in genres who know music and culture inside and out. And no one knows the music scene better than they do. With this generative AI tooling, our editors can scale their innate knowledge in ways never before possible“.
Where to find the DJ
Head to your Music Feed on Home in the Spotify mobile app on your iOS or Android device. Tap Play on the DJ card. Let Spotify do the rest! The DJ will serve a lineup of music alongside short commentary on the songs and artists picked just for you.
