Meet the company: Microsoft Italia in Milan

Last September, Microsoft opened the AI Lab in Italy. This is a programme to provide personalised consulting, training, and support for the implementation of artificial intelligence technologies. It is an initiative that certainly follows the current wave of generative AI but has its roots well before. Just over three years ago, in January 2021, Microsoft Italy unveiled the AI Hub, an ecosystem to accelerate AI adoption among Italian companies to support the country’s competitiveness.

According to research by The European House Ambrosetti and Microsoft Italia, a generative AI adoption can produce up to 312 billion euros of added value annually, or 18% of Italian GDP, for the same number of hours worked. Over the course of these months, dozens of companies and organisations have joined the initiative, which goes hand in hand with the American giant’s opening in our country of the European Cloud Region, an infrastructure dedicated to accelerating innovation projects in the peninsula and beyond.

Microsoft Italia

A lot of content that we had the opportunity to delve into with Matteo Mille, Chief Sales Enablement & Operation of Microsoft Italy, who outlined not only the AI Lab but also the other projects that Microsoft has in the pipeline to bring generative AI to as many customers as possible, with one name above all: Copilot. The Italian cloud region is one of more than 60 Microsoft cloud regions distributed worldwide and will soon become one of Europe’s largest of the 17 datacentres.

The local cloud region is open to both Italian companies and the public administration to support them in implementing services on the territory and all those global organisations that want to accelerate their digital transformation. Currently, hundreds of companies are leveraging the innovative reach of the new Italian cloud region through technologies and solutions such as Microsoft Azure and Microsoft 365, as well as Dynamics 365 and Power Platform.

Antonino Caffo has been involved in journalism, particularly technology, for fifteen years. He is interested in topics related to the world of IT security but also consumer electronics. Antonino writes for the most important Italian generalist and trade publications. You can see him, sometimes, on television explaining how technology works, which is not as trivial for everyone as it seems.