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Sunny Um

Sunny Um is a Seoul-based journalist working with 4i Magazine. She writes and talks about policies, business updates, and social issues around the Korean tech industry. She is best known for in-depth explanations of local issues for readers who need a better understanding of the Korean context. Sunny’s works appeared in prominent Korean news outlets, such as the Korea Times and Wired Korea. She currently makes regular writing contributions to newsrooms worldwide, such as Maritime Fairtrade, a non-profit media organization based in Singapore. She also works as a content strategist at 1021 Creative. A person who holds a Master’s degree in Political Economy from King’s College London, she loves to follow up on news of Korean politics and economy when she’s not writing.


It was a warm day in September 2023. Sipping coffee at my office desk, I was scrolling through the recommended videos on YouTube to find a video I could watch during my short break. That’s when I found PLAVE performing

The biggest factory automation trade show in South Korea was held from 27 to 29 March 2024, having over 60,000 visitors, the highest number on its record. Smart Factory + Automation World 2024 (AW 2024) is the first of its kind convention

For the first time in 22 years, Japan successfully launched the next-generation rocket on February 17. The rocket inserted two satellites into orbit, overcoming the country’s failed launch attempt from a year ago. The launch of the 57-metre, 422-tonne rocket took place at

Microsoft-backed start-up OpenAI unveiled its text-to-video generative tool Sora on 16 February 2024. People's interest in learning more about the artificial intelligence-assisted video creator hit an all-time high in 12 months after the teaser release, according to Google Trends. Although the tool is not

To celebrate International Women’s Day, many reflect on the achievements and progress led by women in history. Their efforts are often overlooked and sometimes forgotten, regardless of how remarkable and surprising their stories are. Today, 4i Magazine highlights four female

In July 2023, OpenAI's CEO Sam Altman launched a new cryptocurrency named "Worldcoin" after three years of development. With the company introducing widely-known artificial intelligence-assisted products, such as ChatGPT, the crypto has seen significant growth since the official launch, priced

Utility pole: One of the things that tourists who visit South Korea notice during their stay is the messy wires around electricity poles. It is not difficult to find utility poles with tens of wires connected, criticised by many people

There is more than one title to call virtual avatars – virtual humans, digital beings. Introductions of generative technologies in recent years have paced the emergence of virtual people. People can make the face of a non-existent person within a matter of

People from the tech industry like giving big names to things that we might already know. Audio technology is one of them, a term for a range of technologies that concern recording, editing, processing, or delivering auditory sounds. Some examples of well-known

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