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Twitter launches the Blue for Business program

Organisations can submit the request for validated registration with the associated accounts

Twitter is now accepting signups for the Organizational Verification Program. Previously known as Blue for Business, those who wish will have to fill out a form with real names, Twitter usernames, and reference websites to be considered for the waiting list. Organisations must also indicate their size and expected number of affiliate accounts. If you recall, Musk previously announced that the site would roll out a feature to allow organisations to identify the accounts that are actually associated with them. The announcement came after a rather disastrous launch of the Blue paid verification scheme, which gave rise to a group of verified trolls impersonating companies, celebrities and other high-profile personalities. The new feature is intended to help resolve the issue and ensure that users who claim to be part of a specific organisation are who they say they are.

Twitter business
Twitter

Musk also announced that Twitter would offer checkmarks in different colours: gold for companies, grey for government accounts and blue for individuals. This will make it difficult for casual users to pretend they are a business or government agency. The company ultimately had to hold off its initial launch of Blue due to the influx of imitators before relaunching it in December with a price tag of $11 a month. Musk revealed that the site will publish its “tweet recommendation code” and make the status of the tweet and accounts visible “within the next month”. Presumably, this means that users will know if they’ve been “shadowbanned” and if other people don’t see their tweets as a result. “Transparency builds trust,” added Musk, who recalled how the platform is moving the bookmark button to the tweet’s detail page and changing the automatic image cropping feature.

Antonino Caffo has been involved in journalism, particularly technology, for fifteen years. He is interested in topics related to the world of IT security but also consumer electronics. Antonino writes for the most important Italian generalist and trade publications. You can see him, sometimes, on television explaining how technology works, which is not as trivial for everyone as it seems.