Metamall Group is an innovative project aiming to transform the future of shopping in the Metaverse and provide an immersive experience for both consumers and retailers. This promising decentralized platform functions as a virtual bridge that connects retailers from all over the world to consumers. In parallel, it visualizes a world with less waste and stands as a sustainable technology solution for retail.
The proliferation of the Metaverse is creating countless opportunities for innovative projects like Metamall Group. More and more people are exploring the virtual worlds, looking for new ways of entertainment, connection, and interaction. The Metaverse also stands as a great chance for retailers to build a strong virtual brand identity and lay the foundation for their future.
Keo Sar, co-founder and CRO of the Metamall Group, explains the benefits of their virtual shopping experience and describes in detail how the whole project works.
Keo Sar is a former CRO at Shyft, most recently helping the company grow during COVID and raise its Series B funding. He is a 10-year startup veteran that has built and led Business Development, Sales, Operations, and Customer Service teams across multiple companies, ranging from early stage to IPO with an $8B exit. He’s passionate about talent development, technologies that enhance the human experience, and finding effective ways to scale companies for growth. His relevant experience came before his startup journey, where Keo spent six years in retail for Best Buy, leading the Home Entertainment department in one of the busiest stores in the company.
Metamall is the future of shopping
We build a virtual reality marketplace to connect consumers to brands, designers, and retailers. A lot of people don’t like going to shopping centres anymore. But they still want that immersive real-time experience. So that’s what we are providing them,” Sar notes.
He emphasizes that Metamall lets consumers feel an immersive virtual experience and, at the same time, receive products in the real world. “What we’re ultimately solving for is choice and convenience. We happen to be doing it through metaverse technologies. Consumers can access shops within the virtual world, but they still get real products, just like with Amazon and any other eCommerce website”.
On the other hand, Metamall is beneficial to retailers since it helps them to gain a presence in the virtual world, even if they do not have the technical infrastructure or knowledge required. “We effectively become their technology partners. We provide them with additional channels to reach clients all over the world. A lot of retailers don’t know how to build their virtual platforms. But we can give them a solution that is easy to use and easy to set up,” Sar highlights.
Metamall gives the consumer access to shop for products all around the globe, from wherever they are. Unlike a real physical mall, Metamall is open all the time. Among others, consumers can dress their avatars and attend fashion shows, music concerts, parties, and exclusive events. According to Keo Sar, this is going to be the future of shopping, as the Metaverse is growing and attracting more and more retailers and consumers.
A sustainable solution
“The Metaverse itself is not a new concept. But in my perspective, it is the next evolution of the web,” Sar notes. He also addresses the importance of mass adaptation in the sense that the virtual world must be easily accessible to anyone. “To have mass adaptation for the Metaverse it is crucial to reduce equipment acquisition costs. Education is also important. It is crucial to simplify the knowledge about the Metaverse in a way that everyone could understand it, but more importantly, understand it in a way that makes them want to use it. The best technology is almost indistinguishable from magic. People use it without even realizing that it’s technology”.
Summarizing the key points of Metamall and how it benefits consumers, Sar declares that consumers can acquire products from anywhere on the planet, supporting local producers. At the same time, the more they use the platform, the better recommendations they will receive regarding their next purchases. “Also, you can try on your avatar the clothes you want to buy and see how they look. Therefore, consumers can get a degree of confidence that the clothes they are buying look great on them,” Sar highlights.
In parallel, Metamall stands as a sustainable solution for retailers who want to reduce waste. As Sar explains, “many retailers, especially clothing retailers, end up throwing out a lot of their clothes. It is so much waste. Over time, as we start collecting data, we can tell the retailer your most popular items are – for instance – blue T-shirts, medium size. So, they can focus on producing what is most popular, and less of what’s not going to sell, and we can have less waste over time”.
Users can explore Metamall through their mobile app or with a VR headset, while a web version is also available. They can also sell or purchase any products, services, or experiences by using the MTML Token. As the Metamall Group declares, these tokens are safe and secure, built using next-gen blockchain technology.
