Larusmiani debuts Virtual Try-On technology together with partner Zyler
Virtual Fitting Rooms in Milan: Larusmiani, one of Italy’s most famous bespoke menswear shops, plans to revolutionize the consumer experience in its stores. Together with partner Zyler, the brand has launched an innovative way of trying on clothes in its central Milan store. Virtual Try-On technology allows consumers to try on any item in the shop without actually having to use a fitting room. The innovation allows customers to choose garments, including accessories, take a full-body selfie while dressed, and then see how they look in various outfits on the computer. The choice of personal measurements makes the reproduction as faithful as possible to the real worn test of the goods.
The virtual fitting experience was realized by Zyler, a provider of augmented reality and virtual fitting technologies for the fashion industry. By integrating the company’s platform into its shop, Larusmiani is able to provide customers with an intuitive and seamless virtual try-on experience, helping them make more informed purchasing decisions and ensuring they are completely satisfied before their purchase. Customers can experiment with different colours, styles and fits and get a clear idea of what the garments look like before proceeding with their already high shopping spree. In this way, shoppers can enjoy all the benefits of a fitting room without the hassle of having to do so.
Customized experience – Virtual Fitting Rooms in Milan
The experience is realized in collaboration with Deloitte as part of the Luxury Experience Lab at the Larusmiani shop in the heart of Milan’s Montenapoleone District. Guglielmo Miani, Managing Director of Larusmiani, emphasized in a press note: “We are very pleased to offer a virtual trial experience to our customers at our flagship store in Milan. Customers are now able to see themselves in our entire collection within seconds and explore a new in-store experience.
The feedback is very positive, and we are already recording conversions in our shop’. Larusmiani’s decision to introduce virtual try-on technology in its Milan shop clearly indicates its commitment to providing the highest level of service and convenience to its customers. Something similar had already happened, again in Milan, with the women’s brand Deborah Milano. In this case, it is possible to choose a beauty item, such as mascara, eyeshadows and lipsticks, and click on the online ‘try it on’ site to open the webcam and discover the real effect of the stroke on oneself. The same experience is accessible in some of the brand’s shops.
The same Zyler who collaborated with Larusmiani had already created a virtual try-on experience with M&S in Harrogate, UK. The initiative allowed customers to take head and shoulders shots to try on men’s and women’s sweaters and hats. After choosing the item, a salesperson guides the user to the actual purchase, paid for with real money, nothing virtual.
