Meta bars political advertisers from using generative AI ads tools
By Katie Paul NEW YORK (Reuters) - Facebook owner Meta is barring political campaigns and advertisers in other regulated industries from using its new generative AI advertising products, a company spokesperson said on Monday, denying access to tools that lawmakers have
Meta may allow Facebook, Instagram users in EU to pay to avoid ads
By Zaheer Kachwala (Reuters) - Meta Platforms is considering paid versions of Facebook and Instagram with no advertisements for users residing in the European Union (EU) as a response to scrutiny from regulators, the New York Times reported on Friday. Those who
Meta to seek user consent for targeted ads in the EU
By Padraic Halpin DUBLIN (Reuters) - Meta intends to ask users in the European Union for their consent before allowing businesses to target advertising based on what they view on its services such as Facebook and Instagram, the social media giant
Elon Musk says Twitter’s cash flow still negative as ad revenue drops 50%
By Jahnavi Nidumolu and Krystal Hu (Reuters) - Twitter's cash flow remains negative because of a nearly 50% drop in advertising revenue and a heavy debt load, Elon Musk said on Saturday, falling short of his expectation in March that Twitter
Musk’s Twitter rate limits could undermine new CEO, ad experts say
By Jody Godoy (Reuters) - Elon Musk's move to temporarily cap how many posts Twitter users can read on the social media site could undermine efforts by the company's new Chief Executive Linda Yaccarino to attract advertisers, marketing industry professionals said. Musk announced
LinkedIn to test ad product for video streaming services
By Jaspreet Singh (Reuters) - Microsoft Corp-owned LinkedIn said on Thursday it was working on a video advertising product that would allow marketers to target users of the professional networking site while they watch content on streaming services. This comes after LinkedIn
Twitter becomes first social media platform to allow cannabis ads in U.S
A view of the Twitter logo at its corporate headquarters in San Francisco, California, U.S. November 18, 2022. REUTERS/Carlos Barria/File Photo By Mrinalika Roy (Reuters) - Twitter on Wednesday became the first social media platform to allow cannabis companies to market their
Twitter offers free ads to brands that advertise on its platform
A view of the Twitter logo at its corporate headquarters in San Francisco, California, U.S. November 18, 2022. REUTERS/Carlos Barria By Maria Ponnezhath (Reuters) - Twitter Inc is offering free advertisements to brands that advertise on its platform, an attempt to woo
Meta told to reassess legal basis for EU personalised ads
A security guard stands watch by the Meta sign outside the headquarters of Facebook parent company Meta Platforms Inc in Mountain View, California, U.S. November 9, 2022. REUTERS/Peter DaSilva By Padraic Halpin DUBLIN (Reuters) - Meta must reassess the legal