Twitter offers free ads to brands that advertise on its platform

January 16, 2023

By Maria Ponnezhath

(Reuters) – Twitter Inc is offering free advertisements to brands that advertise on its platform, an attempt to woo brands back to the social-media platform, which has seen its ad business deteriorate following Elon Musk’s takeover, the Wall Street Journal reported on Friday.

Twitter is dangling free ad space by offering to match advertisers’ ad spending up to $250,000, the report said, citing emails reviewed by the Journal.

Twitter did not respond to Reuters request for a comment after business hours.

Tags: ads, elonmusk, twitter

About the Author / 4imag team

The 4iMag Team is a collective byline representing the collaborative work of journalists, researchers, academics, and field experts who contribute to 4i Magazine’s exploration of innovation, intelligence, information, and insight. Each article published under the 4iMag Team is a result of interdisciplinary collaboration—blending in-depth journalistic investigation with the expertise of leading lecturers, professionals, and specialists from around the world. By fusing front line reporting with expert perspectives, especially on breakthroughs in fields like artificial intelligence, cybersecurity, space technology, and emerging scientific paradigms, the 4iMag Team produces timely, well-researched content that is both accurate and rich in thought leadership.