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Bronfman’s Paramount plans include partnerships with Amazon or Apple

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By Nilutpal Timsina

(Reuters) – Edgar Bronfman’s plans for Paramount Global include partnering with technology companies like Amazon.com or Apple to improve its streaming TV business, Bloomberg News reported on Saturday, citing people familiar with his thinking.

Paramount Global (also known simply as Paramount) is an American multinational mass media and entertainment conglomerate controlled by National Amusements and headquartered at One Astor Plaza in Times Square, Midtown Manhattan. The company was formed on December 4, 2019, as ViacomCBS through the merger of the second incarnations of CBS Corporation and Viacom (which were split from the original Viacom on December 31, 2005). The company took its current name on February 16, 2022.

Bronfman's Paramount plans include partnerships with Amazon or Apple, Bloomberg News reports
FILE PHOTO: A view of Paramount Studios’s water tank in Los Angeles, California, U.S., September 26, 2023. REUTERS/Mario Anzuoni/File Photo
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