Mark Swift

Mark Swift is a Scottish freelance journalist and writer based in Paris. His work covers business, technology, European politics, and EU policy. Before writing for 4i-mag, he was a journalist for Young Company Finance Scotland, covering investment in Scottish technology start-ups. Mark's portfolio can be found here:

The Metaverse presents companies with a challenge: effectively position their products in a virtual Wild West of new consumer expectations — with no instruction manual and little room for error. Advertisers must constantly adapt to the latest trends to keep their

Virtual worlds are in vogue, but equal promise lies in developing virtual environments for things: so-called digital twins. The technology is a fusion of simulation and internet-of-things (IoT) sensing that allows digital models of objects to be updated with accurate real-time

Late last year, Meta/Facebook announced the arrival of the Metaverse: the massive, immersive, shared, virtual reality. It could be the next evolution of entertainment, a new internet — or an enormous, very loud distraction. Whichever it turns out to be, Meta

While the past 2 years have been incredibly difficult for many people, they have also shown how deep our capacity for innovation runs. Towards the end of 2019, there were an estimated 10 years of technological growth in e-commerce —

At its most basic, blockchain is a technology for storing data. It is attractive because of its inherent security, in-built trust mechanisms, and lack of centralised control. In general, rather than keeping records in one place — a single company’s servers

The FIN7 cybercrime group created a fake company and hired legitimate programmers as part of its expansion into ransomware. The recruits were unwittingly employed in real life cyberattacks under the guise of red team simulations. The cybergang fashioned a website for

It has become a challenge, even as individuals, to keep up with innovation. But for many organisations, the task is Sisyphean; while they struggle to get their technology to the top of the hill, new summits materialise in the distance.

The SolarWinds hack was a body blow to the cybersecurity industry. The incident brought a number of legacy shortcomings into focus and drew attention to the potential for others to inflict harm if left unchecked. One of these, according to CloudKnox’s Mike

Cyberattacks are on the rise and companies are having a difficult time keeping up. To make matters worse, the threat actors starts with an advantage; they know where, when, and through which mechanism the attack will happen. At times, security professionals