All social networks want to jump on the Artificial Intelligence bandwagon: less than a week ago, for instance, TikTok experimented with AI, introducing avatars made by generative software. Now it is LinkedIn that implements an AI-based assistant which automatically sends resumes to recruiters. Specifically, LinkedIn’s AI will take care of writing short cover letters and resumes for users to automatically send them to recruiters of companies looking for new workers. The feature, which seems very useful to long-time job seekers, is hidden behind the paywall of the paid LinkedIn Premium subscription.
After the new update of LinkedIn’s web UI and the social network’s app for professionals on Android and iOS, Premium users will be able to “have the AI write a draft message” and, eventually, correct it and send it to the recruiters of the companies they wish to apply for. The function also has the ability to create a ‘tailor-made’ cover letter for the user by checking ‘data from your profile, the profile of the recruiter, the job description you are applying for and the profile of the company you are interested in’.
An AI recruiter
We do not know whether the rollout of the function is limited to the English language or the United States, also because it could take several hours (if not a few days) before the function is made available in other countries of the world or other languages. In any case, the function was designed specifically for American LinkedIn members: the first lines of each AI-generated message are very similar to cover letters that are very much in vogue, especially in the American job market. LinkedIn itself, however, has asked users not to rely blindly on AI, explaining that ‘personalization of messages is very important’ and that jobseekers should check the text before sending it to recruiters.
It is worth mentioning that Linkedin is a company part of Microsoft, the first to have seriously focused on generative AI through large investments in OpenAI, which develops ChatGpt. Back in March, the social network of professionals had already begun its venture into the world of AI available to users. As Daniel Roth, LinkedIn’s vice president, explained, the company had introduced a feature called ‘collaborative articles’, which uses “artificial intelligence-based users to initiate discussions between experts using the platform”.
The AI can post articles on social networks, even mentioning users to ask for an initial opinion. According to a note sent to users, LinkedIn claims to have chosen a ‘select group of experts’ to contribute to the articles to help strengthen their reputation and grow the following. First, the articles promoted and argued by artificial intelligence are accompanied by a note inviting them to participate in the test program to contribute to its improvement and refinement.
