AWS has launched a new cloud service for AI-generated text and images
Amazon joins the ranks of companies focusing on generative AI with Bedrock. This new API from AWS allows developers to use and customize artificial intelligence tools that generate text or images. Think of it as a cloud-based, configurable alternative to OpenAI’s ChatGPT and DALL-E 2 aimed at businesses and developers. AWS customers can use Bedrock to write, create chatbots, summarize text, classify images and more based on textual prompts. It offers its users a choice between Amazon’s Titan (FM) foundation model and several startup models, including Anthropic’s Claude (a ChatGPT rival supported by Google from former OpenAI employees), AI21’s Jurassic-2 (a language model specializing in Spanish, French, German, Portuguese, Italian and Dutch) and Stable Diffusion (a popular open source image generator). In addition, companies and developers can customize the operation of models based on input, which according to Amazon, will not be used for model training.
Two elements limit innovation. This should address a crucial privacy issue for companies entering sensitive data. Amazon sees the range of artificial intelligence models offered as a way to provide flexibility to customers. The company’s description reads: ‘With Bedrock’s serverless experience, you can customize data, integrate it and easily deploy it in your applications using the AWS tools and features you know, without having to manage any infrastructure’. According to Andy Jassy, CEO of Amazon, most companies want to use large language models, but the best ones require billions of dollars for training and many years. “So,” he explained, “we want to give everyone the opportunity to work on an already great model with the ability to customize it for their purposes. This is Bedrock.
“Customers will be able to customize Titan models with their own data, which – according to the company – will never be used to train models or end up in the hands of other customers or competitors. According to Swami Sivasubramanian, one of the vice presidents of AWS and at Amazon since the mid-2000s, in a post, ‘C3.ai, Pegasystems, Accenture and Deloitte are among the companies looking forward to using Bedrock”. Finally, Bratin Saha, another AWS vice-president, was keen to add that ‘Amazon is very concerned about accuracy and ensuring that its Titan models produce high quality answers’. Is this a dig at ChatGpt’s so-called hallucinations?
That is, to those answers provided by the AI that are convincing on the surface but wrong in substance? As Cnbc recalls, what needs to be known about Bedrock is its cost, which leaves much doubt as to who can use it. From the outset, its direct rival, Microsoft, has disclosed the price of GPT-4, unlike Google, which has always remained very vague about the outlay required to use its AI project, the PaLM language model.
