Visit the Upside Down in Netflix’s Stranger Things Experience

Netflix and Fever, a well-known event production company, have teamed up to develop the “Stranger Things Experience,” where guests can experience an escape room-style game inspired by the popular sci-fi series.

The show’s creators have developed an original “Stranger Things” storyline, combining the effects of a 3D Universal Studios ride with a telekinetic escape room. The “Stranger Things Experience” is available in New York, San Francisco, and London, where buildings were transformed into recognizable sets, such as Starcourt Mall and the Russian Lab.

The project will soon be available in more than 20 cities, including Toronto, Tokyo, Milan, Berlin, Los Angeles, and Rome, and visitors can already express their interest in visiting the new sets and get a notification when the “Stranger Things Experience” will be available in their region. They only need to subscribe via a form on Fever, and they will be added to a waiting list.

“Beware, nerd: the Gate to the Upside Down is opening! Hawkins Lab is back, and only the bravest guests are invited to discover the secrets within its walls. Write your story as you journey through a delightful gathering of iconic locations and fan-favorite moments, enjoying one-of-a-kind photo ops and uncovering plenty of thrills along the way. There may also be the occasional testing, analysis, or psych evaluation. But don’t worry—it’s safe… perfectly safe,” said Netflix and Fever for the upcoming “Stranger Things Experience.”

The experience

Visitors can go through the Hawkins Lab, where they can participate in a new study and take part in an interactive journey, while they should find a way to survive a trip into the Upside Down world. Throughout the experience, visitors can interact with their favorite Stranger Things characters, such as Eleven, Michael, Dustin, Lucas, Max, and Will. Visitors can enjoy special effects, letting them “influence” their surroundings and feel like they are part of their favorite series.

Apart from the Hawkins Lab adventure, visitors have access to the neon world of Mix-Tape, where they can enjoy a throwback to the 80s with delicious themed food and drinks, fun photo ops, Stranger Things merchandise, and interactive performers, and radical party vibes. They can also explore nostalgic shops and iconic locations from the show, such as Scoops Ahoy, Family Video, and the Palace Arcade.

“Immerse yourself in Stranger Things and be the hero in an interactive experience where you will unlock your powers to save Hawkins alongside your favorite characters,” said the creators of the “Stranger Things Experience.” Visitors can come face-to-face with Demogorgons, the predatory, humanoid creatures from the series, and a virtual version of Eleven accompanies them. At the same time, they contemplate whether they have entered the Upside Down.

“We know our Stranger Things fans will embrace the chance to be the story’s heroes, working alongside Eleven, Mike, and the rest of the gang to escape the evil threatening to consume Hawkins,” said Greg Lombardo, the head of experiences at Netflix. “As Dustin would say, it’s time for a curiosity voyage – so bring your paddles to travel!”
This experience follows the success of a Stranger Things Drive-Into experience in Los Angeles, which sold out every day over seven months with more than 300,000 guests. In May, after months of teasers, Netflix released the first chapter of the fourth season of “Stranger Things,” and thousands of fans have already declared satisfaction with the plot and the special effects.

George Mavridis is a freelance journalist and writer based in Greece. His work primarily covers tech, innovation, social media, digital communication, and politics. He graduated from the Aristotle University of Thessaloniki with a BA in Journalism and Mass Communication. Also, he holds an MA in Media and Communication Studies from the Malmö University of Sweden and an MA in Digital Humanities from the Linnaeus University of Sweden.