Formula 1 as you’ve never seen it
We entered the Media & Technology Centre, the operations centre where all the content of the world’s most popular motorsport is produced I land in London and am greeted by…
Formula 1 and tech, the car innovations improve the world
At the beginning of April, the third round of the Formula 1 World Championship was run in Australia. On the Albert Park circuit in Melbourne, a great spectacle was staged, with four…
The Formula E – The sustainable future of Formula 1
Formula E: Whether you are a racing fan or not, we all know how popular racing sports are. Huge racing events, such as NASCAR, The Formula 1, Les Mans, Rally…
Marelli becomes technical partner of Nissan Formula E Team
Marelli is delighted to confirm that it has joined forces with Nissan Formula E Team as Technical Partner on an initial two-year agreement. With over 100 years of history as…
In EV catch-up race, legacy automakers hitch a lift with Formula E
By Nick Carey LONDON (Reuters) – Legacy automakers playing catch-up with EV leaders like Tesla are leaning on their Formula E electric racing teams for innovations to build better mass-production…
Motor racing-Formula One trials AI to tackle track limits breaches
By Alan Baldwin ABU DHABI (Reuters) – Formula One’s governing body is trialling artificial intelligence (AI) to tackle track limits breaches at this weekend’s season-ending Abu Dhabi Grand Prix. The…
Formula E racing cars: A day on the track
Whoever told you that electric single-seaters are boring has told you nonsense. The heat, the racing cars and the electric motor. These are the elements of the triangle that marked…
Ferrari boosts F1 online gaming strategy with VGW partnership
By Federico Maccioni, MILAN (Reuters) – Ferrari said on Thursday that online gaming company Virtual Gaming Worlds (VGW) would become a premium partner of its Formula 1 racing team under…
Mercedes F1 team evaluating FTX sponsorship, branding stays for now
By Alan Baldwin in London SAO PAULO (Reuters) – The Mercedes Formula One team said on Thursday they were keeping the branding of troubled cryptocurrency exchange FTX on their cars…
IBM selected as official fan engagement and data analytics partner for Scuderia Ferrari HP
IBM announced it has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan Engagement and Data Analytics Partner of Scuderia Ferrari HP, the most renowned Formula…