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What is Digital Twin technology?

It sounds like something out of science fiction—a virtual copy of a real-world object that moves, responds, and even learns over time. But Digital Twin technology is not just real; it is already being used in everything from wind farms to hospital wards.

At its core, a digital twin is a dynamic digital model that mirrors a physical thing—whether that is a jet engine, a building, or even the human body. What sets it apart from a static 3D model is its connection to real-time data. Sensors embedded in the physical object feed information into the twin, allowing it to reflect what is happening in the real world with surprising accuracy.

Take, for example, a wind turbine. Engineers can install sensors that track temperature, vibration, and energy output. This data is continuously streamed into the digital twin, which replicates the turbine’s behaviour. If something begins to overheat or slow down, the virtual version knows—and so do the engineers, often before the issue becomes critical.

But the technology is not confined to the energy sector. City planners are using digital twins to simulate traffic flow and monitor infrastructure. In manufacturing, entire production lines are modelled and tested virtually long before the first machine is ever switched on. Even the healthcare sector is catching on: doctors and researchers are beginning to explore patient-specific twins that could help personalise treatment or predict how someone might respond to a certain medication.

Where things get really interesting is when artificial intelligence is introduced. AI allows the digital twin to go beyond simple monitoring. It can recognise patterns, learn from past data, and start offering suggestions. Not just what is going wrong but what could be improved.

This is why the technology is becoming so valuable. It helps businesses reduce downtime, cut maintenance costs, and make more informed decisions. Instead of relying on scheduled check-ups or gut instinct, organisations can now base their actions on live data and predictive insights.

That said, digital twins are not a one-size-fits-all solution. Building an effective one takes planning, reliable data sources, and a clear understanding of the system being mirrored. But for those who get it right, the benefits are real—and measurable.

In a world where complexity is the norm, tools that offer clarity and foresight are more important than ever. Digital Twin technology is one of those tools. Not flashy. Not fictional. Just incredibly useful.

George Mavridis is a journalist currently conducting his doctoral research at the Department of Journalism and Mass Media at Aristotle University of Thessaloniki (AUTH). He holds a degree from the same department, as well as a Master’s degree in Media and Communication Studies from Malmö University, Sweden, and a second Master’s degree in Digital Humanities from Linnaeus University, Sweden. In 2024, he completed his third Master’s degree in Information and Communication Technologies: Law and Policy at AUTH. Since 2010, he has been professionally involved in journalism and communication, and in recent years, he has also turned to book writing.