Meet the talent: Luis Laborda López, Sustainable drinks

Age: 40

Place of residence: Barcelona

Position: CEO & Founder at BOLD DRINKS

Please describe a day in your life:

I am lucky to have two wonderful children aged 4 years and 6 months. I get up with them since their mother gets up very early to go to work at the hospital; she is a nurse. At first, it is a bit crazy, pick up the children, give them breakfast, prepare them to take the oldest to school and at 9 am, a babysitter helps us with the baby, and I take the oldest to school. That’s where I can start working. I usually have the weekly agenda well planned from the previous week and review it on Sunday afternoon.

It can be a day with meetings with customers and suppliers, or it can be a less loaded day in which I take the opportunity to do something I love, doing sports. I usually swim to a club near the beach 2/3 times a week. At 1:30 pm. I stay with the baby, I take the opportunity to eat around 2:30 pm, my wife arrives with the older child at 3:30 pm, we rest a little, and I usually resume work around 4:30 pm to continue until 8 pm.

How many projects are you currently working on? Please describe them

Now we are focused on two projects, the launch of our own “Cocktails Ready To Drink” author and on the other hand, our consultancy that has started with an excellent agreement with the brewery Mahou San Miguel.

Sustainable drinks: Regarding the sustainability of the products, they are produced based on wine, so in the production model, less water is spent and has lower consumption and impact on the carbon footprint.

In addition, we are working on two new projects with our partner Mahou-San Miguel for 2023 in which the environment, waste recovery and giving them a second useful life are essential, being in both cases impact projects.

Our current packaging is 100% recyclable and can be completely recycled in the yellow container.

In addition, regarding health and wellness, we advocate responsible drinking in all our communications and plan to launch a new alcohol-free, calorie-free ready-to-drink cocktail in 2023.

In your opinion, who is the most influential person/company in the world of technology these days?

Elon Musk, Tesla/SpaceX. His controversy and charisma include his competitors’ decisions and influence the people’s actions.

If you could pick one app/product/project existing now that you wish you were involved in, what would it be

Right now, I am fighting every day to carry out my project, and I have all the energy in which I succeed. If I had to choose an external one, it would be related to the world of beverages.

How do you see technology evolving in the next ten years?

I’d like to see how technologies like 5G or AI will impact our lives. Also, as far as my sector is concerned, how will it provide delivery and take away change with technology in electric mobility.

What would you like the industry to look like in ten years?

I would like to see a commitment to sustainability and the environment. We must consider it and see how technology can help improve the environment and be sustainable.

What are the three characteristics you have that make you successful in tech?

In addition to being the first, you must be at the right time, both before and later. Being the first does not work, nor is it too early or late. It would be momentum, agility, and continuous improvement.

What is the most challenging thing you had to deal with during your career?

Always the most challenging thing is when people are involved. A dismissal, a goodbye from a colleague, is the hardest thing about managing a company.

sustainable drinks

What is your greatest achievement up until today?

In a sector significantly affected by the global pandemic of Covid-19, such as the hospitality industry and in Spain, with so much weight in the industry, I think that it has been able to create an innovative startup in the middle of the pandemic and, with the birth of my second child along the way, is to be proud.

What do you wish yourself with respect to your career?

I am currently focused on managing my startup, BOLD DRINKS. I aspire to succeed with it and be able to continue working for its growth for many years.

Where do you see yourself in five years?

I plan to continue leading BOLD DRINKS, creating wealth and employment, and enjoying and suffering along the way.

What is your next goal?

My next goal is to get my startup to continue growing towards sustainability and profits. Get to the much desired “break-even” quickly and, from there, take off with force.

What tips do you have for people who want to start in the tech world?

Let them dare. There are many good ideas, but you must take risks and launch them. If you believe in something, go for it. There’s always time to rectify and get back to where you were, but you need to try to know what you’re capable of.

If you could say something to your younger self, what would it be?

Seek help and undertake sooner. I created the startup from scratch, and without knowing anything, only what I read and learned about my previous company experience, seeking help and starting soon are great tips that I would give myself.

What do you think non-tech people around you (family, friends) think you do?

Many people around me have a slight idea of what we do, but they see the tip of the iceberg. There is a lot of innovation and development work behind it that needs to be seen.

What is the invention of the century in your eyes?

The one I use the most is the iPhone. So, I would say that the concept of “smartphone” is the one that helps me the most.

What can’t you do without? (app/product…)

Yes, the iPhone.

Which famous person would you like to have dinner with and why?

Will Smith, I love it. Although he had that problem at the Oscars gala, he is one of the celebrities I would like to hang out with and meet him.

Where would you like to travel next?

I want to go back to New York. I was there on my wedding trip almost 10 years ago and would love to come back.

If you were asked to stay on a deserted island for 6 months, what three things would you take with you?

I don’t know; I must be connected, so a satellite phone, something I can defend myself with and hunt, a spear or knife and a fishing net. It seems that I want to be connected and not go hungry.

Last thing regarding which you told yourself, “How come no one has ever thought of it”?

The entrepreneur’s path is complicated; I try to be the person who motivates me; my wife is also a great support, and my father is always pending from a distance.

We are moving from a model of artisanal production to industrial, and in the first production, there were some failures, and I thought about it, “how have they not thought about it before…”

sustainable drinks

Last thing regarding which you told yourself, “How come haven’t thought of it”?

With these changes in the production model, I had to send raw materials to the factories, and I remembered that the last time I had to move them, I did it myself, with my car, making many trips and with a tremendous physical effort. How is it possible that I did it like this and not in the way I have done it now? It’s clear it was cheaper, but sometimes cheap is expensive.

What is the greatest miss? (You thought it would never work, but it turned out to be a great success)

When we did all the work in an artisanal way, we did everything by hand, the filling, the labelling, the canning… we made a homemade machine to improve the processes, and when I saw them, I said, this I can’t work, but they worked, and we were more efficient.

What did you dream of creating/inventing/doing as a child?

Like many children, I dreamed of creating a space car and reaching the moon or other planets… and here we are, making “cocktails”; life is like that.

How did covid-19 change the way people view technological development?

Health is essential and perhaps the most important thing. Without it, you can do nothing. Technology can help the healthcare industry detect upcoming viruses or diseases before they occur, and then it’s too late.

Andriani has been working in Publishing Industry since 2010. She has worked in major Publishing Houses in UK and Greece, such as Cambridge University Press and ProQuest. She gained experience in different departments in Publishing, including editing, sales, marketing, research and book launch (event planning). She started as Social Media Manager in 4i magazine, but very quickly became the Editor in Chief. At the moment, she lives in Greece, where she is mentoring women with job and education matters; and she is the mother of 3 boys.