Place of residence: Somewhere between a startup war room and a candlelit kitchen, but technically, Phoenix, Arizona.

Position: Founder & CEO of Neptune. Co-founder of OPTYX. Architect of the creator-first era. Mother of reinvention.

Please describe a day in your life:

There is no such thing as a typical day when you are bootstrapping two companies and raising five children. But I can tell you this: every day begins with a decision- to show up with audacity, elegance, and grit.

Mornings are for coffee, answering emails, creating content and taking kids to school. Afternoons for toddler nap wrangling, team calls, and task stacking. Evenings are where the magic happens- I call it the night shift. I light a candle, pour a glass of wine, and dive into strategy, storytelling, and big vision energy until my eyes are bleary. Desperate Housewives is usually playing in the background, and I’ve found my own way to romanticise this rather odd schedule.

It is chaos. But it it curated.

How many projects are you currently working on? Please describe them.

Two official ones, a dozen unofficially, and one existentially.

Neptune – My primary obsession. A socialtainment platform built for creators who are tired of playing the algorithm lottery. We are rewriting the rules of influence with a customizable algorithm, ghost metrics, and monetisation on your terms.

OPTYX – A next-gen creator agency that does not just book brand deals; we build legacies. We partner with creators who have been overlooked and brands who are ready to tell the full spectrum of human stories.

Consulting– I am quietly launching consulting for brands (both business and personal) who are struggling to connect to their audience. Gone are the days of cold businesses and creators who simply output…audiences are looking for an emotional connection and a parasocial relationship. I help audiences fall in love with brands.

In your opinion, who is the most influential person or company in technology today, and if you could choose one app, product, or project to have been involved in, which would it be and why?

I think we over-glorify the same few tech titans when the real influence lies in the people building tools for the next million creators, not the next billion users. That said, I deeply admire Whitney Wolfe Herd for reshaping the conversation around women and tech with an unapologetic style.

If I could have had my fingerprints on any project, it would have been Patreon in its infancy. I would have fought to make it more discoverable, more social, more equitable, basically, what we’re doing with Neptune now.

How do you see technology evolving in the next ten years?

Hyper-personalisation will reign. Not just in feeds but in identity. We will stop asking, “What do you like?” and start asking, “Who are you becoming?” I think technology will be more closely tied to entertainment than ever. The next wave of entertainment successes will be UGC (User Generated Content) creators who are self-producing short films, talk shows, full-length feature films and connecting directly with their audiences. We have already seen this movement in the music industry- the Old Guards are falling away, and a new era is being ushered in.

I see a future where platforms do not flatten us to fit the mould; they expand to fit our multidimensional selves. Tech will stop chasing virality and start enabling intimacy, community, and narrative control. And creators? They will stop asking for permission and own their audiences.

What is the most challenging thing you had to deal with during your career?

Building a startup with no safety net, no funding, and no blueprint- while raising five kids and navigating the aftermath of divorce- taught me a level of resilience no corporate ladder ever could.

The biggest challenge hasn’t been external. It is been internal. Learning to trust that I am capable, even when the room goes quiet. I am not crazy for believing in what doesn’t yet exist. That I am not too late, I am just early.

What is your next goal?

To make Neptune profitable, OPTYX magnetic, and my personal brand unmissable.

Also? To sit across from investors who once passed on us and have them say, “We were wrong.”

If you could speak to your younger self, what advice would you give, and how does it relate to the dreams you had as a child about creating, inventing, or doing something special?

I would tell her: “Stop trying to be palatable, let them choke. You were never meant to blend in. You were meant to break the narrative.”

As a kid, I did not dream of one thing; I dreamed of everything. Of building worlds. Of being the girl with a glittering plan. And now? That’s exactly who I am. I do not just want a seat at the table; I want to redesign the table. Maybe even burn it down and build something better. I was made for this.

Which famous person would you like to have dinner with and why?

Elizabeth Taylor. I want to know how she carried that much fame, desire, heartbreak, and reinvention and still knew her worth. I think we would share a martini, a few secrets, and a mutual understanding of what it means to be both soft and steel.

Where would you like to travel next?

Somewhere cinematic. Preferably where my hair looks great in the wind and the lighting is always golden hour. Maybe Lisbon or just a tucked-away villa in Italy where I can write, dream, and disappear for a while. If my plan for world domination goes according to plan, I intend to retire to an estate in the south of France where I can host burnt-out creatives in need of respite, good food (I am an excellent chef) and inspiration. 

What advice do you give to young girls who want to follow similar careers?

You do not need to be liked. You need to be clear.

You do not need to be perfect. You need to be relentless.

You do not need permission. You need conviction.

And never forget, being underestimated is a superpower if you know how to flip the script.