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Meet Prof Cheon Hyun-deuk from the ELSI Centre at SNU AI

With the rapid development of generative AI, many are beginning to question its ethical impact on both their daily lives and society as a whole.

One of the biggest concerns is the potential displacement of humans in the labour market; and this is already happening. The New York Times recently published an opinion piece by LinkedIn’s Chief Economic Opportunity Officer, noting that the emergence of this technology has begun to shake up the entry-level job market. Other concerns include AI-driven crimes and how to hold perpetrators accountable, as well as the overdependence on AI tools among those seeking psychological support.

The Ethical, Legal, and Social Issues (ELSI) Centre at Seoul National University’s AI Institute is a department devoted to exploring the ethical dimensions of AI.

“Today, we face new challenges arising from the inherent characteristics of AI,” said Cheon Hyun-deuk, the head of the ELSI Centre and an associate professor in Science Studies, speaking to 4i MAG.

“One is technological delegation — when responsibility is handed over to machines, questions arise about who is accountable when something goes wrong.

“Another is the increasing concern around job displacement due to generative AI. As AI becomes more capable of replacing human labour, understanding the implications of this shift is becoming crucial.”

Through a range of public events and regular publications, ELSI has been working to highlight ethical concerns around AI to a wider audience.

“Current AI discourse is dominated by a rush to keep up with rapid technological development. There’s a fear that only those who adapt quickly to new technology will survive, and those who don’t will be left behind,” Cheon said.

“We need to think together about how to design and use technology from the very start of its development. While international organisations are creating governance systems, regulations and laws, those alone are not enough.

“Citizens must also be aware of how such technologies work and how they impact our lives — civic-driven governance is essential.”

Sunny Um is a Seoul-based journalist working with 4i Magazine. She writes and talks about policies, business updates, and social issues around the Korean tech industry. She is best known for in-depth explanations of local issues for readers who need a better understanding of the Korean context. Sunny’s works appeared in prominent Korean news outlets, such as the Korea Times and Wired Korea. She currently makes regular writing contributions to newsrooms worldwide, such as Maritime Fairtrade, a non-profit media organization based in Singapore. She also works as a content strategist at 1021 Creative. A person who holds a Master’s degree in Political Economy from King’s College London, she loves to follow up on news of Korean politics and economy when she’s not writing.