UK-based B Corp certified creative and marketing agency Remarkably announces the launch of its new platform and proprietary assessment tool Remarkably Better®️. Helping brands become more ‘remarkable’ and connect with customers and communities in different and better ways.

Brands on board include fashion retailer HANRO, environmental consultancy Beyondly, purpose-led insurer Academy, and fashion innovation marketplace – Future Fashion Assembly

All brands are invited to access a free online assessment tool comprising 50+ questions. 

REMARKABLY Better®️ is built on three assessment levels.

Foundation level evaluates a brand’s customer empathy, its transparency and promise keeping.

Intermediate level looks at purpose and impact on people and the planet. Both are considered essential to get right before progressing.

Remarkability level assesses for a new and distinct measure of what makes a brand ‘remarkable’. How it may be unusual or exceptional, such as breaking a mold, demonstrating boldness and /or bravery or being majorly significant or timely.

Upon completion, respondents receive instant scores with initial recommendations. Brands can also opt for tailored programs across a range of practices including advisory, brand and creative, marketing, engagement, learning and development and technology.

Remarkably founder and CEO, Rich Pemberton, says: “Being moved by something remarkable is a universal experience—those rare, extraordinary moments that leave a lasting impression. With Remarkably Better®️, we’ve transformed this into a measurable, actionable framework that empowers brands to do the same, to create deeper meaningful connections. It’s not just about standing out; it’s about standing strong, and standing for something remarkable.”

He adds: “Remarkability is built on the foundation of purpose, impact, and transparency. Brands that demonstrate courage, kindness, and meaningful innovation have the power to move beyond the ordinary. Remarkably Better®️ quantifies this potential, offering a path for brands to be bold, brave, and truly remarkable.” 

Co-founder and CMO Mario Muttenhaler says: “In today’s climate businesses need to adapt. We know how difficult it can be to find practical advice on how to create change. This is why we have created Remarkably Better®️.”

He adds: “We are also inviting the industry to reconsider what we measure. We’re asking the question: have we been measuring the right things?   Customer satisfaction is a long-held objective but feels increasingly lacking in substance. Since when was ‘satisfied’ something to aspire to? Does yes to ‘recommend’ really move the needle?  If deep connections to customers are what we seek, a brand’s job is to imprint, to make memories that are meaningful and that last.”

Pemberton adds: “Remarkably Better®️ is designed to elevate brands of all sizes, setting a new standard for what it means to connect with audiences in a meaningful way. We’re applying the same rigor to our own work, ensuring every project we undertake holds up to the benchmarks of true remarkability. This is more than a tool—it’s a call to action for the industry.”

Apurvaa Anand, UX, neuro and information scientist, who has helped shape the framework adds: “Contributing to the development of Remarkably Better®️ has been an opportunity to bridge cutting-edge neuroscience with practical brand intelligence. By drawing on insights from cognitive science—like how the brain processes and retains exceptional experiences—we’ve created a tool that goes beyond conventional metrics to measure what makes moments truly unforgettable. This platform challenges brands to move past superficial benchmarks, leveraging data-driven insights to build deeper, more meaningful connections with their audiences. It’s a privilege to see this science come to life in a way that redefines how we assess and cultivate remarkability.”

Marianna Satanas, US President of Remarkably client HANRO, says: “Remarkably Better®️ provides a new way of looking at our business and our customers. We completed the assessment across operations, marketing, e-commerce and retail. Empathy was one of the clear focus areas, so we engaged Remarkably to get closer to our customer with a tailored research programme.” 

REMARKABLY Better®️ is available to use now at https://www.remarkably.co/